How to Master Facebook for Small Business
If you are a new small business, one of the first things you want to do is set up your business Facebook page. If you currently own a business and do not have a Facebook page, or looking at Facebook marketing, you should set one up as soon as possible. With over 1 billion people using Facebook today, if your small business isn’t on Facebook, you are missing out on a great opportunity to connect with potential customers.
Facebook is a great platform to spread awareness about your small business. However, it can be tricky for small business owners to know where to start when it comes to their presence on the social media site. That’s why I’ve compiled a list of Facebook marketing tips to help you create a valuable Facebook page for your business, so you can start promoting your products and services to a wider audience.
Once you have set up a comprehensive business page, request a personalized web address, such as www.facebook.com/ENTMagazine. Promote your new hub of business across your other social media profiles (LinkedIn, Twitter etc.) and on printed marketing collateral including business cards, highlighting: We’re on Facebook!
If you own a small business, having a Facebook page lets you reach individuals among the 750 million or so users worldwide who are most likely to be interested in your company. Your interaction on the social network gives customers the sense that they know you and your business, which can increase loyalty and make them more likely to recommend your services.
These three things are the most immediately visible parts of your Page. If you want to maximize engagement with your marketing campaigns, try matching your copy and creative across all three.
So if you’re promoting an ebook, for example, you could create a cover photo featuring an image of your ebook, publish an organic post to your page that contains a link to your landing page, and make sure the profile CTA has a link to the landing page as well.
How to Make a Facebook Page for Your Small Business
Use the space offered for your profile and cover photo to show off your brand’s
personality. Make sure you have a short and sweet “About” paragraph to describe your business.
What do you want people to do when they visit your page? This is your call to action. A
nd while a video is not an essential element, this type of content is a great addition for those who would rather watch than read what you are up to.
Is your content consistent? Are you receiving engagement? What is the feedback like? What could you improve? As a small business owner, you may be too close to get an unbiased view. This is why analytics and customer feedback can be so useful. Be brave and truly evaluate the data.