Feature spot for the Big Mac Bacon campaign that paved the way for an ongoing series of arguments between our two guys that would later draw other characters in. This campaign was eventually adapted by global partners.
So, what happens when we start to combine storylines? We eventually created a small universe involving different characters from our various product storylines interacting with each other.
Hitachi dedicates a lot of resources to the 'Social Innovation' initiative to help build a more sustainable world and helping those with the same goals.
The brief was to show how the Lexus RX redefines luxury.
A gourmet test track drive-thru at the top of a mountain? Sure, let's do it.
To promote the movie 'Snowden', we went full deep state and surveilled people, without their knowledge, in Toronto's busiest pedestrian destination.
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To extend my wife’s Interior Design brand, we opened a store that featured a curated selection of home goods, cafe, and a selection of fine foods. We affectionately call it the ‘BEAUDEGA’. It was a great exercise in applying our marketing & creative backgrounds into a real life retail brand experience which has given us a true appreciation for the marketing needs of a business when you have actual skin in the game.
In partnership with Sleeman/Sapporo, I created a spirit based beverage brand from scratch. It's the very first time the brewer has stepped outside its brewing roots. Creating and building a product from the get-go taught me all I needed to know about the critical aspects of building a brand from a business’ perspective.
Having extensive ties to the Jewish community, through friends and community, and all the unfortunate events of the recent past, I thought I could do something to help. I created a clothing brand named ‘Mensch.’ Often called one myself, I thought it was the perfect way for people to do some good and feel good about doing good. In short, being a mensch. Partial proceeds go to the UJA.
https://renardhomestore.myshopify.com/collections/mensch?_pos=1&_psq=mensch&_ss=e&_v=1.0
After the successful creation, development and launch of Splash Spiked Sparkling Water, Cossette Communications brought me on board to help develop a comprehensive portfolio of cannabis beverage brands for the newly formed Constellation/Canopy partnership. In total, I created over 100 brands for myriad style of beverages. The one on the right here was my favourite.
Kraft/Mondelez approached us with a sampling program need for a new line of lifestyle cookies. We gave them their sampling program and we gave their consumers a weekly online soap opera to enjoy their delicious cookies with. Here's the trailer, apologies for the poor resolution!
Advertising - copywriting - content - brand creation + development