McDonald's Big Mac Bacon "It's not a Big Mac"
Launch spot for the Big Mac Bacon campaign that paved the way for an ongoing series of arguments between our two guys that would later draw other characters in. This campaign was eventually adapted by global partners.
Big Mac Bacon "What it isn't"
Big Mac Bacon - "Preposition"
McDonald's 'Friends Wanted'
We show how working with a friend is the best way to work. 'Friends Wanted' became McD's most successful hiring initiative ever.
McDonald's 'Friends Wanted' - "Uniform"
McDonald's 'Friends Wanted' - "Ruth"
"World's Collide"
So, what happens when we start to combine storylines? We eventually created a small universe involving different characters from our various product storylines interacting with each other.
Lexus RX - "The Rules"
The brief was to show how the Lexus RX redefines luxury.
Lexus RX - "The Rules"
A gourmet drive-thru at the top of a mountain? Sure, let's do it.
'Snowden. The Movie' Promotion - "Surveillance State"
We give the NSA whistleblower's story the appropriate launch - by surveilling the public in plain sight.
Hitachi Social Innovation
Mostly under the radar, Hitachi has a huge program that tries to solve real human problems. Here is but one example of their drive to do good.
SPLASH Spiked Sparkling Water
In partnership with Sleeman/Sapporo, I created a spirit based beverage brand from scratch. It's the very first time the brewer has stepped outside its brewing roots. Creating and building a product from the get-go taught me all I needed to know about the critical aspects of building a business.