• Home
  • Contact Us
  • More
    • Home
    • Contact Us
  • Home
  • Contact Us

JON FREIR

JON FREIRJON FREIRJON FREIR

JON FREIR

JON FREIRJON FREIRJON FREIR

Creative Director

Notable Experience

  • Accomplished cross-disciplinary, cross-border (Toronto/Chicago/New York) creative director with deep expertise in concept/brand development and creative strategy. 
  • My career has been spent at Canada’s top agencies working a wide array of blue chip clients in FI , automotive, QSR, food & beverage, alcohol + spirits, etc.
  • My sports brand expertise includes to the Toronto Blue Jays, Toronto Argonauts, helping launch the BioSteel brand and, most recently, the Toronto Raptors when I led the McDonald's account with Cossette.
  • One point of pride, I have had a spot named as one of Canada’s 90 Landmark television ads of all time.

Some of my work.

McDonald's 'Friends Wanted'

McDonald's Big Mac Bacon "It's not a Big Mac"

Launch spot for the Big Mac Bacon campaign that paved the way for an ongoing series of arguments between our two guys that would later draw other characters in. This campaign was eventually adapted by global partners.

Big Mac Bacon "What it isn't"

Big Mac Bacon - "Preposition"

McDonald's 'Friends Wanted'

We set out show people that the best job is the one you can enjoy with your friends. McDonald's most successful hiring initiative ever.

McDonald's 'Friends Wanted' - "Uniform"

McDonald's 'Friends Wanted' - "Ruth"

"World's Collide"

So, what happens when we start to combine storylines? We eventually created a small universe involving different characters from our various product storylines interacting with each other.

Lexus RX - "The Rules"

The brief was to show how the Lexus RX redefines luxury.

Lexus RX - "The Rules"

A gourmet drive-thru at the top of a mountain? Sure, let's do it.

'Snowden. The Movie' Promotion - "Surveillance State"

We give the NSA whistleblower's story the appropriate launch - by surveilling the public in plain sight.

Hitachi Social Innovation

Mostly under the radar, Hitachi has a huge program that tries to solve real human problems. Here is but one example of their drive to do good.

SPLASH Spiked Sparkling Water

In partnership with Sleeman/Sapporo, I created a spirit based beverage brand from scratch. It's the very first time the brewer has stepped outside its brewing roots. Creating and building a product from the get-go taught me all I needed to know about the critical aspects of building a business. 

Contact

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Artillery Brands

Artillery Brands

Copyright © 2022 Artillery Brands - All Rights Reserved.

Powered by GoDaddy Website Builder