Launch spot for the Big Mac Bacon campaign that paved the way for an ongoing series of arguments between our two guys that would later draw other characters in. This campaign was eventually adapted by global partners.
We set out show people that the best job is the one you can enjoy with your friends. McDonald's most successful hiring initiative ever.
So, what happens when we start to combine storylines? We eventually created a small universe involving different characters from our various product storylines interacting with each other.
The brief was to show how the Lexus RX redefines luxury.
A gourmet drive-thru at the top of a mountain? Sure, let's do it.
We give the NSA whistleblower's story the appropriate launch - by surveilling the public in plain sight.
Mostly under the radar, Hitachi has a huge program that tries to solve real human problems. Here is but one example of their drive to do good.
In partnership with Sleeman/Sapporo, I created a spirit based beverage brand from scratch. It's the very first time the brewer has stepped outside its brewing roots. Creating and building a product from the get-go taught me all I needed to know about the critical aspects of building a business.
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