Artillery Brands

jonny f.

A bit of what I do and what I've done.

ECD, CD, Copywriter
Accomplished cross-disciplinary, cross-border (Toronto/Chicago/New York) creative director with deep expertise in concept, brand + product development, as well as creative strategy.
My career has been spent at Canada’s top agencies. These include some large ‘Agency of the Year’ winners, some small & scrappy ones and even my own independent.
Most recently, I was the national creative lead for McDonald's Canada at Cossette. I oversaw the development of all national & regional brand & promotional initiatives. I led a fully integrated national team of over 30 people across 5 cities.
Entrepreneurial to the core, I have & continue to partner with a former client in the creation, development & deployment of a spirit-based RTD that now sells nationwide. My participation now is as beneficiary only and do not participate in the day to day marketing or strategy.
I have won over 100 national & international awards, including the first digital gold ever awarded in Canada, and had a TV spot named as one of Canada’s ’90 Landmark television ads of all time.

Core Skills

Range of expertise: Multi-discipline, Multi-platform.
Client experience: Includes automotive, financial + investment services, beer & spirits, CPG, tech, Cause & charity, sports/athletics, food & beverage, cannabis, etc.
Results oriented: Very much believe that creative isn't great unless it drives business first.
Soft Skills: Pride myself in my ability to develop strong, collaborative cultures, not only within the creative department but across departments; Fostering strong, partnership-based relationships and garnering trust with even the most demanding clients.

Current Status: Available

I am looking for an opportunity to work with a team that runs on clear communication & collaboration. I want to align myself with a company I believe in and where I can create positive change. I am always looking to learn more and am excited to take on challenges of all shapes & sizes.

F/T, Contract or Freelance.

Jon Freir - Contact

email: jfreir@gmail.com

Phone: 647.290.3047

McDonald's Big Mac Bacon "It's not a Big Mac"

Launch spot for the Big Mac Bacon campaign that paved the way for a series of lighthearted arguments between our two guys that would later draw other in. Hugely successful for the third straight year, borrowed from by global partners and a foundation campaign franchise for McDonald's Canada.

Big Mac Bacon "What it isn't"

Our guys continue the wrangle over the true identity of the Big Mac Bacon.

Big Mac Bacon - "Preposition"

The argument goes on, unfettered, across our social channels.

McDonald's 'Friends Wanted' - "Ham"

Adding to our growing McDonald's 'community', we introduce our two best friend employees who show us that working with a friend is the best way to work. One of McD's most successful hiring initiatives ever. It has also become a foundational campaign for McDonald's going forward.

McDonald's 'Friends Wanted' - "Uniform"

Our friends continue to show the lighter side of working at McD's.

McDonald's 'Friends Wanted' - "Ruth"

Good friends make good friends.

Lexus RX - "The Rules"

Here we show how the Lexus RX redefines luxury.

'Snowden' the Movie Promotion - "Surveillance State"

We give the NSA whistleblower's story the appropriate launch - by surveilling the public in plain sight.

Hitachi Social Innovation

Mostly under the radar, Hitachi has a huge program that tries to solve real human problems. Here is but one example of their drive to do good.

SPLASH Spiked Sparkling Water

In partnership with Sleeman/Sapporo, we created a spirit based beverage brand from scratch. It's the very first time the brewer has stepped outside its brewing roots. Creating and building my own product from the get-go taught me all I needed to know about the critical aspects of building a business.

JON FREIR